Tech Spirit 2026
— Llotja de Mar, December 2
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Are you ready to fight for your innovation? We have a challenge for you!
Everybody wants to innovate like Amazon.
We and you too.
We, at Lidr, train innovators to transform themselves as leaders in tech. That’s why we invite you to join an incredible innovation challenge in collaboration with AWS.
The event will be facilitated by AWS digital innovation lead for Southern Europe, Giulia Rossi, and up to 10 mentors who will be keeping an eye on each team's work. This is a workshop reserved exclusively for its best corporate customers such as Lamborghini or Siemens, adapted for the first time for startups and with more than €1,000 in prizes for the most innovative products, from devices to personal mentoring.
Don’t think twice, build your team and participate to discover & learn by doing the essence of the culture of innovation at AWS.
An immersive experience challenge addressed to every digital talent (CTOs, CMOs, CCOs, CFO, CPO…) that wants to learn the way of thinking and the methodology behind Amazon’s innovation.
This is an exclusive opportunity to live from the inside the workshops that AWS prepares for their best corporate partners, such as Lamborghini. This will be the first time they do it for startups, and they commit resources to award the most innovative projects. It won't happen again anytime soon.
Joining this challenge-workshop you will discover why and how Amazon always starts with the customer, and work backwards from their needs.
To achieve that we are going to show you the four interdependent elements that are key points for the organization of the Amazon’s Culture of Innovation: