ONLINE SESSION 43 | Dependence between ecommerce and social media: the future after Facebook failure

Facebook, Instagram and WhatsApp have already recovered from the biggest total drop in their recent history, which affected their services for more than six hours on Monday and globally. How did this situation affect electronic commerce? To what extent is there dependence on these platforms for ecommerce projects? What reflections have awakened in the sector? In the next Online Session we will analyze this issue and will put on the table how some ecommerce companies experienced the situation. To do this, we will have the following speakers:

• Daniela Peinado, Global Head of Digital Marketing at Multiplica.


• Sara Werner, CEO & Co-founder at Cocunat.


• Diego Arroyo, CEO & Co-founder de Laagam.

Presenter: Paula Serra, Project Manager at Tech Barcelona.
Moderator: Xavier Busquets, Executive Master Director in Digital Business at ESADE.
The session will be online and in Spanish.
Questions can be asked through online chat and the speakers will respond at the end of the session. This activity will be carried out in streaming thanks to Watchity technology and access will be activated 5 minutes before on the Tech Barcelona Streaming website and on our Twitter and Linkedin.

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