Tech Spirit 2026
— Llotja de Mar, December 2
Get tickets ›Lupa is the digital platform with adaptive, real-time and personalised coaching that guides users through immersive, audio running experiences, improving their mental and physical wellbeing. We are building the world’s smartest running coach, pairing it with a data scientist and a mindfulness expert. All, in the pocket and ears of our users. At Lupa, we don’t care whether you run 2 or 20 kilometres. We believe that everyone’s on their own journey and we are here to support them. We exist to facilitate people's long term holistic health, helping them to stay (or become) physically and mentally healthy by virtue of what we call “the transformative power of running”.