Unibail-Rodamco-Westfield joins Tech Barcelona as partner

Retail is one of the key economic sectors in the functioning and development of cities, and one of the most impacted by digital transformation. In this sense, the future of retail involves rethinking the physical space and the relationship with consumers, the adoption of new payment systems and new distribution formulas and the management of the last mile. For Tech Barcelona it is strategic to bring together the companies that are providing technological solutions and the large operators that can apply them. Translated with www.DeepL.com/Translator (free version)