Technology against the "We've always done it this way" mindset

A dialogue between business leaders about challenging the usual rules to deliver more value to customers in the age of AI.
Many management rules respond to the limitations of tools, not to customer needs. “That’s how it’s always been done” can limit decisions and growth. Technology makes it possible to change them: which ones should be reconsidered, and why?
Lorenzo Pireddu, Managing Director Southern Europe at Qonto, Albert Domingo, Director of Implementation & Technical Services at Factorial, and Adam Barberà, CEO of Dost AI, sit down to discuss how AI and new management solutions can better serve businesses and entrepreneurs, and what decisions this requires from those who develop them.
How can we distinguish innovation from complexity? Should AI improve services or rethink what customers can expect? How can we balance autonomy, simplicity and trust? How can companies grow across markets while taking each country’s particularities into account?
A roundtable discussion on how customer expectations shape product development, investment and growth, and how leadership can challenge internal inertia and established practices in service delivery.
Because innovation isn’t about asking customers to adapt to new technology: it’s about rethinking the way things have always been done so their businesses can move forward.
Note: the session will be held in English.